YouTube Visual Sizes: Complete Guide for Thumbnails, Banners, Videos

Quick Cheat Sheet: All Key Sizes

Visual TypeRecommended SizeKey Notes
Thumbnail1,280 × 720 px16:9 aspect ratio; <2MB; JPG/PNG
4K Video3,840 × 2,160 px16:9; MP4 preferred; 720p min for all videos
Profile Picture800 × 800 pxCircular crop; keep text/logo away from edges
Banner (Master)2,560 × 1,440 pxSafe area: 1,546 × 423 px (visible on all devices)
Banner (Desktop)2,560 × 423 pxFull width shown; top/bottom cropped
Banner (Mobile)1,546 × 423 pxOnly safe area visible; no edge details
Banner (TV)2,560 × 1,440 pxFull master size; use high-res imagery

1. YouTube Thumbnail: Get Clicks

  • Size: 1,280 × 720 px (min 640 × 360 px) – Avoid blurriness that turns viewers away.
  • Tips: Use bold, readable text (30–40pt font) and center key visuals (faces, products) to prevent cropping. Test on mobile (zoom to 25% in design tools) for legibility.

2. YouTube Banner: Avoid Cropped Branding

  • Start with master size (2,560 × 1,440 px) – Extra space lets YouTube crop for devices without hiding your logo/tagline.
  • Safe area rule: Put logos/text in the 1,546 × 423 px center—this shows on desktop, mobile, and tablet.
  • Tip: Use simple backgrounds; save as PNG for transparent logos. Preview in YouTube Studio to check device display.

3. YouTube 4K Video: Premium Quality

  • Size: 3,840 × 2,160 px (16:9) – Use only if your audience has 4K devices (check YouTube Analytics) and you have fast uploads (4K files are large).
  • Format: MP4 (H.264/AAC) for smooth playback.

4. YouTube Profile Picture: Clear Identity

  • Size: 800 × 800 px (min 98 × 98 px) – Sharpness matters for trust.
  • Tip: Design for a circle—keep text/logo 10–15% away from edges to avoid cropping. Use headshots (personal channels) or logos (brands).

Final Quick Check

  • Thumbnail: 1,280 × 720 px, readable text
  • Banner: Key details in 1,546 × 423 px safe area
  • 4K Video: 3,840 × 2,160 px, MP4
  • Profile Pic: 800 × 800 px, circle-friendly design


Follow these to keep your YouTube visuals professional and optimized for views.