LinkedIn Visual Sizes: Quick Guide for Profiles & Shared Content

Quick Cheat Sheet: All Key Sizes

1. Profile & Cover Photo: Build Professional Branding

Profile Photo

• Size: 400 × 400 px – LinkedIn displays this square image across the platform (search results, messages, post author tags), so clarity is key.
• Pro Tips:
  • Use a professional headshot (neutral background, business attire) – LinkedIn’s audience prioritizes credibility.
  • Avoid heavy filters or busy backgrounds – keep focus on your face to help connections recognize you.

Cover Photo

• Size: 1,584 × 396 px (4:1 ratio) – This wide, narrow header is prime space for showcasing your brand (for businesses) or professional identity (for individuals).
• Critical Notes:
  • Mobile crop: ~60% of the cover photo’s width is visible on mobile—place logos, taglines, or key visuals (e.g., company office, project highlights) in the center 800px width to avoid cutting.
  • Keep it professional: Avoid casual imagery (e.g., personal vacation photos); use designs that align with your industry (e.g., a tech company might use a software interface, a consultant a minimalist graphic).

2. Shared Image: Boost Post & Link Engagement

• Size: 180 × 110 px – This is the thumbnail size for images in posts, shared articles, or link previews. A clear shared image makes your content stand out in crowded feeds.
• Pro Tips:
  • For better visibility: Use high-contrast visuals (e.g., dark text on light background) – small thumbnails need clarity to be scannable.
  • Link previews: If sharing a blog or website, ensure your page has a meta image sized to at least 180 × 110 px—LinkedIn will pull this as the thumbnail (use LinkedIn’s “Post Inspector” to test previews).

Final Quick Check

• Profile Photo: 400×400 px, professional headshot
• Cover Photo: 1,584×396 px, key elements in center
• Shared Image: 180×110 px, high-contrast for readability

Follow these sizes to keep your LinkedIn presence polished, professional, and optimized for engagement.