Quick Cheat Sheet: All Key Sizes
| Visual Type | Recommended Size | Key Notes |
|---|
| Profile Picture | 400 × 400 px | Circular crop; stays sharp on mobile/desktop |
| Cover Photo | 1,125 × 633 px | Mobile/desktop crop differences; safe area matters |
| Image Post | 1,200 × 630 px | 1.91:1 aspect ratio; avoids stretching |
| Shared Link Images | 1,200 × 630 px | Thumbnail for links; boosts click-through |
| Tab Images | 113 × 74 px | For page tabs (e.g., “Shop”); small but clear |
| Event Image | 1,920 × 1,005 px | 16:9 aspect ratio; shows on event pages/invites |
| Facebook Ad (Carousel) | 1,080 × 1,080 px | Square format; consistent across slides |
| Facebook Ad (Single Image) | 1,200 × 628 px | 1.91:1 aspect ratio; meets ad policy specs |
1. Profile Picture & Cover Photo: Brand First Impressions
Profile Picture
- Size: 400 × 400 px – Ensures clarity on both mobile (small display) and desktop (larger preview).
- Tip: Design for a circle—Facebook crops square images to a circle, so keep logos/faces 10% away from edges to avoid cuts.
Cover Photo
- Size: 1,125 × 633 px – Critical for avoiding awkward cropping:
- Desktop: Shows full width, but top/bottom may be cropped.
- Mobile: Crops left/right (only ~640 px width visible).
- Tip: Use the “safe area” (820 × 312 px centered) for logos, text, or key imagery—this stays visible on all devices.
2. Posts & Links: Engaging Visuals
Image Post
- Size: 1,200 × 630 px – The 1.91:1 aspect ratio is Facebook’s sweet spot—images load fast and don’t get stretched.
- Tip: Avoid text-heavy images (Facebook limits text to ~20% of the image for best reach).
Shared Link Images
- Size: 1,200 × 630 px – Same as image posts; a sharp thumbnail makes links look credible and drives more clicks.
- Tip: Test previews using Facebook’s “Link Debugger” to fix blurry or missing thumbnails.
3. Events & Tabs: Niche Visuals
Event Image
- Size: 1,920 × 1,005 px – 16:9 format works for event pages, invites, and Facebook’s “Events” tab.
- Tip: Add event details (date/time) in large font—viewers scan these quickly.
Tab Images
- Size: 113 × 74 px – Small but important for page tabs (e.g., “Contact Us,” “Shop”).
- Tip: Use simple icons (no tiny text)—they’re viewed at a glance.
4. Facebook Ads: Convert With Correct Sizing
Carousel Ads
- Size: 1,080 × 1,080 px (square) – Consistent square slides keep the ad flow smooth; avoids distortion.
- Tip: Use high-res product shots—carousel ads rely on clear visuals to showcase multiple items.
Single Image Ads
- Size: 1,200 × 628 px – Meets Facebook’s ad policy (avoids rejection) and looks polished in feeds.
- Tip: Keep text minimal (under 20%)—Facebook may reduce ad reach if text dominates the image.
Final Quick Check
- Profile Pic: 400 × 400 px, circle-friendly
- Cover Photo: Key details in 820 × 312 px safe area
- Posts/Links: 1,200 × 630 px, low text
- Ads: Carousel (1080×1080), Single Image (1200×628)
Follow these sizes to keep Facebook visuals professional and optimized for engagement.