Quick Cheat Sheet: All Key Sizes
| Visual Type | Recommended Size | Key Notes |
|---|
| Shop Cover | 3,360 × 840 px | Wide header; desktop/mobile crop differences |
| Profile Photo | 400 × 400 px | Circular crop; visible on profiles/messages |
| Shop Icon | 500 × 500 px | Square; appears on listings/shop previews |
| Shop Banner (Mini) | 760 × 100 px | Narrow strip; for shop navigation |
| Listing Thumbnail | 570 × 456 px | 4:3 ratio; previews for search/shop pages |
| Team Logo | 170 × 100 px | For Etsy Teams; small, recognizable design |
| Item Listing Image | 800 × 1,000 px | Vertical format; highlights product details |
1. Shop Branding: Make a Strong First Impression
Shop Cover
- Size: 3,360 × 840 px – This wide header is Etsy’s primary shop branding space, but cropping varies by device:
- Desktop: Shows full width, but top/bottom may be trimmed (focus on middle 600px height).
- Mobile: Crops heavily to ~1,200px width—keep logos, shop names, or key product shots in the center 1,800 × 600 px safe area to avoid cuts.
- Tip: Use it to tell your brand story—e.g., a photo of your workshop, a curated display of your products, or a simple tagline (e.g., “Handmade Ceramics for Home”). Avoid busy patterns that distract from your products.
Shop Icon & Profile Photo
- Shop Icon (500 × 500 px): A square, recognizable mark that appears next to every listing, in search results, and on your shop page. Use your logo, a signature product, or a minimalist graphic (e.g., a hand-drawn heart for a jewelry shop).
- Profile Photo (400 × 400 px): Circular crop—ideal for personal brands (e.g., a portrait of you, the maker). Keep it consistent with your shop icon to reinforce recognition.
2. Item Listings: Sell With Clear Visuals
Item Listing Image (800 × 1,000 px)
- Size: 800 × 1,000 px (vertical 4:5 ratio) – Etsy’s preferred size for listing photos; it’s large enough to show product details (e.g., fabric texture, jewelry engravings) without slowing down load times.
- Critical Tips:
- Use natural light: Bright, clear photos help buyers trust your products (avoid blurry or dark images).
- Show multiple angles: Include 5–10 images (Etsy’s limit) to highlight details like sizing, closures, or use cases (e.g., a mug with coffee inside).
- Keep backgrounds simple: White or neutral backgrounds make products stand out—avoid cluttered backdrops.
Listing Thumbnail (570 × 456 px)
- Size: 570 × 456 px (4:3 ratio) – This is the small preview that appears in Etsy search, shop grids, and category pages.
- Tip: Make the main product the focus—zoom in so it fills 70–80% of the thumbnail. For example, if selling a necklace, center the necklace instead of leaving large empty space.
3. Niche Visuals: Shop Banner & Team Logo
Shop Banner (Mini, 760 × 100 px)
- Size: 760 × 100 px – A narrow strip that sits below the main shop cover (optional). Use it for simple calls-to-action (e.g., “Free Shipping Over $50”) or navigation hints (e.g., “New Arrivals →”).
- Tip: Keep text large (24–30pt font) – it’s a small space, so readability is key.
Team Logo (170 × 100 px)
- Size: 170 × 100 px – For Etsy Teams (groups of sellers), this logo appears on team pages and member shops.
- Tip: Use a simple icon or text (e.g., “Handmade Makers Collective”)—avoid fine details that get lost in the small size.
Final Quick Check
- Shop Cover: Key details in 1,800 × 600 px safe area
- Listing Images: 800×1,000 px, bright + multiple angles
- Shop Icon: 500×500 px, recognizable brand mark
- Thumbnails: 570×456 px, product-focused
Follow these sizes to keep your Etsy shop visually polished, trustworthy, and optimized for converting browsers into buyers.